Orchestra AI launches spyglasses: A new platform to track AI search traffic

Orchestra AI, a San Francisco-based startup, has launched Spyglasses - a new analytics platform that helps businesses track how their content appears in AI search engines like ChatGPT, Perplexity, and Claude. The tool is designed to serve mid-market companies that are increasingly reliant on visibility across generative AI platforms.

As AI agents become a dominant way people discover information, traditional SEO metrics are proving insufficient. Spyglasses aims to fill that gap by offering real-time insights into how AI models use, cite, and summarise web content.

Built for AI-driven discovery

Spyglasses is positioned as the first analytics platform focused entirely on tracking generative AI visibility for content-driven businesses. It provides dashboards and APIs that allow marketing and product teams to monitor mentions, summaries, and citations of their content across more than 30 AI platforms, including Claude, You.com, and AI Overviews by Google.

“With generative AI, traditional search traffic is no longer the only game in town,” said Ankit Oberoi, Co-founder and CEO of Orchestra AI. “Spyglasses gives companies a way to see what these AI agents are saying about them, and how often they’re being cited.”

The tool allows users to view rankings and summaries across AI-generated search results, as well as track how often their content is referenced or used as a source-whether or not a direct link is included.

Tackling the blind spot in SEO analytics

One of the biggest challenges in the generative AI era is that traffic often bypasses websites altogether. Users receive summarised answers directly from AI models, making it harder for companies to measure influence, discoverability, or brand visibility.

Spyglasses addresses this by showing businesses how frequently their content appears in AI-generated responses, and whether it is properly attributed. The platform also flags instances where content is used without citation, helping publishers track content leakage and lost opportunities.

This kind of visibility is becoming crucial for media outlets, SaaS providers, and e-commerce platforms that rely heavily on search for traffic and conversions.

Early access and company background

Spyglasses is currently available in beta through an invite-only programme. Orchestra AI has not yet announced public pricing but is targeting mid-market firms and agencies that need AI-native analytics without enterprise-level complexity.

The startup previously raised a pre-seed funding round backed by South Park Commons and Operator Stack. With Spyglasses, Orchestra AI is entering a fast-growing niche of tools built specifically for the post-search internet, where AI agents, not humans, do the browsing.