Salesforce CEO: AI now handles up to 50% of company work
Marc Benioff told Bloomberg that AI now delivers 30–50 % of Salesforce’s internal workload, cutting hiring needs and powering its Agent Force platform.
As per reports, Salesforce founder and chair Marc Benioff said artificial intelligence now performs “30 to 50 per cent” of the customer-relationship-management (CRM) giant’s internal work.
He listed software engineering and customer service as the biggest beneficiaries of automation, calling the shift a “digital labour revolution” that is reshaping how the 25-year-old company operates.
Digital agents drive productivity gains
The centrepiece of the effort is Agent Force, a platform that lets customers and Salesforce teams deploy autonomous “digital employees” for tasks such as troubleshooting, lead qualification and marketing analysis. More than 5,000 clients—including Walt Disney Co.—are reportedly already live on the system, according to Benioff.
He claims these agents achieve 93 per cent accuracy in customer interactions and predicts the number of active agents will reach one billion by December 2025.
Hiring impact and efficiency claims
Benioff said the internal use of AI has reduced Salesforce’s hiring needs while boosting productivity, echoing a broader Silicon Valley trend of “tiny teams” that rely on machine labour. Salesforce has eliminated more than 1,000 roles since early 2024, a move Benioff framed as an unavoidable consequence of technical progress rather than cost-cutting alone. He estimated that enterprise AI could unlock between USD 3 trillion and USD 12 trillion in global productivity over the next decade
Enterprise suite expands for AI era
Agent Force builds on Salesforce’s existing Einstein AI stack, which includes Einstein Copilot for generative chat, Data Cloud for unifying customer records and AI-enhanced versions of Slack and Tableau. These offerings position Salesforce as both a user and seller of AI, competing with Microsoft’s Copilot and Google’s Gemini apps. Benioff argued that Salesforce’s data depth gives it an edge, while conceding that strict security controls are essential as customers entrust more decision-making to algorithms.
Wider implications for corporate workforces
Benioff’s remarks arrive as large enterprises weigh the balance between efficiency and employment. A June 2025 KPMG survey cited by Bloomberg found that 65 per cent of companies are experimenting with autonomous agents for at least one business function.