India’s addressable agritech market is estimated to hit $24.1 Bn by 2025. But even now, the sector is plagued by pricing inefficiencies and a broken supply chain due to the lack of credit flow, resulting in low productivity and steadily falling revenues. To drive transactions at scale and sustainable pricing, Bengaluru-headquartered Agrizy was set up in 2021 as an agricultural e-marketplace to help wholesalers procure non-perishable farm products and cash crops like cereal, pulses, oilseed and jute directly from producers. The platform provides networking, logistics and warehousing services besides automating payment cycles (for sellers) to facilitate trade. It further helps buyers and sellers with working capital, gets a commission on every transaction and earns interest on the capital. The agritech firm started its operations in West Bengal, Assam, Tripura and other eastern states and currently services northern and central India. It claims to have onboarded 100+ B2B clients, aims to operate a pan-India marketplace this year and plans to grow at a 25% MoM rate.
