How Easyrewardz Is Helping Brands Prepare for the DPDPA Era with Consent-First Customer Experiences
As India's DPDPA reshapes data privacy, Easyrewardz CEO Soumya Chatterjee talks to YourStory about building consent-first, DPDPA-ready customer engagement through unified CDP, first-party data strategies, and the convergence of trust, personalization, and compliance.