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Our Team

Shradha Sharma,
Founder and CEO
Shradha Sharma
Founder and CEO
Shradha Sharma started YourStory because of her deep belief that India’s new-age entrepreneurs deserve to have their stories heard. She has scaled YourStory to become one of India’s leading digital media platforms, with inspirational storytelling at its core.
Shradha was featured on Fortune’s list of the ‘Best 40 under 40’ entrepreneurs in India for three years in a row. In 2018, she won the Forbes Power Trailblazers award and twice featured on LinkedIn’s list of powerful influencers, along with Prime Minister Narendra Modi and actor Priyanka Chopra.With more than two million followers on her personal social media handles, Shradha’s influence is far-reaching—one that she has leveraged to shine light on businesses such as Ola and Paytm much before they became unicorns.
Jarshad NK,
Editor-in-Chief and Head of Content
Jarshad NK
Editor-in-Chief and Head of Content
Jarshad NK is the Founding-Dean of the ACJ-Bloomberg business journalism programme, arguably the best financial journalism course in South Asia. Besides creating, guiding, and anchoring the programme, he taught editing, writing, and reporting for batches between 2017 and 2022.
Prior to this, he worked as a journalist across formats, geographies, and platforms for nearly two decades—meeting deadlines ranging from seconds at a wire service to months for a quarterly. He is an alumnus of some of the biggest names in business news: Reuters, Forbes India, The Economic Times, and The Hindu BusinessLine.
Feroze Jamal,
Editorial Director
Feroze Jamal
Editorial Director
Through his more than two decades in journalism, Feroze has always strived to tell stories–be it while writing on mundane civic policies, taking on a powerful State administration, or editing business copy.
Feroze earned his chops primarily at Reuters, The Economic Times, and Mint, where he co-edited the business daily’s first book, The New Age Entrepreneurs. He’s since worked on a few other non-fiction books on business, and also taught narrative writing as an Adjunct Faculty at the Asian College of Journalism-Bloomberg.
Karumbaiah B K,
Chief Strategy Officer
Karumbaiah B K
Chief Strategy Officer
Karumbaiah drives YourStory's initiatives for future growth and expansion in addition to playing a key role in the organisation’s growth strategy. He has also led the product, technology, and analytics teams at YourStory, building a strong team and capability across these functions.
An entrepreneur himself, Karumbaiah had founded PixStory, a platform for Indian photographers that was acquired by YourStory in 2019. An alumnus of ISB, he has over 15 years of experience building strategic initiatives for organisations. He has earlier worked with multiple portfolio companies of Blackstone India, and InMobi.
Aditya Ranade,
Head - Design and Video
Aditya Ranade
Head - Design and Video
The art of storytelling is at the heart of Aditya’s work. For over 12 years, he has honed a deep passion for illustrations and graphics, driven by the principles of good communication design. “The devil is in the detail”, is the philosophy he follows and defines pretty much everything he does.
Combined with the skill of filmmaking, he tries to create enchanting narratives with meticulous details. He has a post-graduate diploma in Film & Video Communication from the National Institute of Design, Ahmedabad, and a Bachelor's degree in Fine Arts from Nagpur University.
Giriraj Kiradoo,
Head - Languages
Giriraj Kiradoo
Head - Languages
Giriraj Kiradoo has been an editor, a publisher, an entrepreneur, a teacher, a grassroots professional, and a writer for 23 years—often wearing some of these hats simultaneously. He co-founded and edited India's first multilingual, multiscript online magazine Pratilipi, and ran its print publishing arm, Pratilipi Books. He also helped Storytel India build an Indian language market for audiobooks.
His career has involved running a consultancy firm, working at the grassroots in primary education, mentoring Gandhi Fellows, teaching English literature to college students, and writing a doctoral on Kalidasa’s colonial translations Giriraj is a recipient of the Krishna Baldev Vaid Fellowship and the Bharatbhooshan Agarwal Award for his creative writing.
Laveena Punjabi,
Head - Product
Laveena Punjabi
Head - Product
An alumnus of BITS Pilani, Laveena has 10 years of experience, majority of which she has spent in startups. Her experience spans domains like SaaS, food, and internet-first products, among others. She had also founded D2C brand That Food Company.
Laveena has spent the last 4 years building and growing tech and tech-enabled products. At present, she is heading Product at Yourstory and aims to make it the largest startup storytelling platform in India. Besides building products, Laveena has a keen interest in writing and filmmaking and believes storytelling is the most primal way of establishing a real, human connection.
Krubakar M,
Head - Analytics
Krubakar M
Head - Analytics
Kruba is a data geek, avid speed cuber, and a fitness and violin enthusiast. He has always been fascinated with numbers and puzzles from a young age, having held a rank under 100 in the Mathematics Olympiad for 2 consecutive years. He has a BTech from IIT-Madras and an MBA from IIM-Bangalore.
His career of over a decade spans global markets, risk analysis, NLP, and more. He has previously worked with HSBC and American Express. With more than 6 years of experience in analytics and data science, he is currently working in data enrichment and NLP/AI, and plans to become an expert at the trisection of NLP, ML and data.
Rajiv Bhuva,
Research Director
Rajiv Bhuva
Research Director
A banker-turned-journalist, Rajiv’s career began in ICICI Bank. Before joining YourStory in June 2021, he led various list properties for Fortune India, including Fortune 500 and Next 500, a global-first list of 500 mid-sized corporations that originated in India. He has also worked at Business Today and Outlook Business.
Rajiv is an honorary canvasser of mutual funds, pushing colleagues and friends toward long-term and systematic investing. While friends think he can make an alternate career in investment banking and advisory, Rajiv is happily in love with his daughter–Milloni, wife–Reema, and data.
Priyanka Shah,
Vice President - Sales and Partnerships
Priyanka Shah
Vice President - Sales and Partnerships
Priyanka leads sales strategy at YourStory, driving objectives and innovation charter for multiple enterprises across industries. She has previously worked with several organisations, building their innovation programmes, market expansion strategies, and communities.
Priyanka is an enthusiast of disruptive strategies and was part of Harvard Business School Online and the University of Bristol. In the past, her research was shared with ILO officials at the United Nations to drive policy recommendations on one of the Sustainable Development Goals.
Ankit Das,
Vice President - Sales and Partnerships
Ankit Das
Vice President - Sales and Partnerships
Ankit leads sales, partnerships & revenue strategy at YourStory, looking at new acquisition accounts across start-ups, mid-market and enterprises. Having created milestones for YourStory with his team, Ankit works with a motto of "Don't Confuse Efforts with Results" & " You are as good as your last sale".
With a background in Hotel management from the Welcomgroup Graduate School of Hotel Administration Manipal, Karnataka, Ankit spent 9+ years doing sales for multinational hotel chains such as Starwood Hotels & Resorts, Marriott International(MAR) and Hilton Hotels & Resorts(HLT) across various regions in India.
Aiyappa Somayanda,
Head - New Initiatives
Aiyappa Somayanda
Head - New Initiatives
Aiyappa currently heads new initiatives at YourStory, where he has managed various verticals, including YS Education and YS Club, and is now leading the D2C initiative known as 'Brands of New India'. He is also the co-founder of Bamboo Tribe, a brand that makes and sells bamboo-based apparel.
With over 12 years of experience across ecommerce, business development, and consulting, he was previously heading online marketplace sales for Harman India (JBL, Harman Kardon etc.). He was also one of the first few employees of Xiaomi India (Mi India) and helped build its online sales channels across key partners. He is an of IIM-Trichy.
Aaron Karthik,
Head - Digital Marketing
Aaron Karthik
Head - Digital Marketing
​​Aaron is a data-driven growth marketer, an expert in performance and brand marketing with a focus on user acquisition, retention, and engagement. He has over 8 years of experience in digital marketing working with growth-stage startups and loves to explore the new, unfamiliar, and uncertain trends in user behaviour.
With a background in marketing from his early school days, Aaron has always been passionate about marketing. His work and life are separate but he loves running the long races—be it in board games, cooking, learning, and video games. He is fascinated with superheroes and science fiction novels and anime.
Rishi Dokania,
Chief Finance Officer
Rishi Dokania
Chief Finance Officer
Rishi is a numerophile with strong number crunching skills. His love for numbers combined with his qualification or being a Chartered Accountant has made him an extremely detailed oriented person.
Joining YourStory from Wipro, Rishi brought with him a decade and a half long enriched experience spanning varied aspects of finance like controllership, financial planning and analysis, business operations and delivery, cost optimisation, process transformation and business finance.
Naini Abbas,
Head, Business excellence
Naini Abbas
Head, Business excellence
​​Naini Abbas drives YourStory's branded content division to create a thriving partner ecosystem for the company. She leads delivery teams for higher growth metrics at YourStory.
A seasoned professional with close to two decades of experience in advertising, media & marketing, Naini has worked with Mindshare - GroupM, Ogilvy, in the past, where she drove media strategy for major B2B organizations to expand their media presence in India. In her spare time, she loves to read, tend to her plants and memorize recipes.