Aitihya is a Curator of a range of High Quality, Stylish & Handmade Pure 925 Hallmarked Silver & Costume jewelry.

Basic Information

Aitihya is an Exquisite Indian Handcrafted Jewelry sourced across the length & breadth of India. Ranging from Everyday Contemporary Jewelry to Indian Ethnic Jewelry, they have a Design for Every Look you aspire for be it the Power Woman to the Demure Beauty. The Jewelry is Made in India and Handpicked with care. Their artisan community ensures that the jewelry that comes to you is best-in-class and sustainable too! Each design is handpicked keeping this value system in mind for the jewelry design, quality & use of sustainable metals like brass, copper, silver, glass, ceramic, wood, jute etc. Their exquisite range of Pure Silver, Oxidised, Fabric, Glass, Wooden, Ceramic & Tribal Jewelry are known to be versatile while being contemporary or ethnic. They have 34 shops across India. See more

Legal Name


Yamini Lifestyles



Jabalpur, Madhya Pradesh, India

Business Model



Founding Date



No. of Employees



Core Team


Nisha Nair


Aug | Product Launch
First Product Exhibit at Delhi in a premium defence area. Been profitable since then.
Sep | Company Incorporation
While market research had started since April 2017, this is when we got our GST registered

Revenue Streams

Target Market



User Age


18 to 25, 26 to 34, 35 to 45

User Income


Upper-middle Income, High Income