All Things Kashmir (ATK) makes the world’s finest handwoven pashmina and hand embroideries on manual looms with the trademark fluffiness, luxurious feel, and longevity. ATK is a startup based in Srinagar, co-founded by Mir and Zahoor in Feb 2021. The brand has a ‘One hand One Design’ protocol wherein each piece of craft has been embroidered by only one master embroiderer. It ensures that each piece is the craftsman’s canvas and that a unique craftsman brings his creativity and skill to the fore. All their products are a diverse curation of heritage craft techniques interwoven with trend-setting designs and distinct customer experience. The brand draws inspiration from historic designers and collectable pieces present in museums around the world.
