company logo

American Yoga

Mumbai-based health & fitness startup Company, founded by Ashish Kedia in 1995. We answer questions for which doctors have no answers. For less than Rs 15 lakhs, we can do to the medical science industry what Apple did to Nokia.
Basic Information
We at American Yoga specialize in investigating health & fitness issues from a perspective not taken as seriously as it deserves by the medical science community. Analyzing complex medical science mysteries from this very perspective, we have solved many riddles for which current day medical science has no answers like human sleep, insomnia, backache, migraine, impotency, split personality syndrome, and many more. Our research is currently at the laboratory level funded by personal savings. We have chosen the name American Yoga as we have combined classical Indian & modern day American psychology to get to the bottom of many complex medical science mysteries. Contrary to our name, we have very little to do with Yoga, but everything to do with psychology. Until doctors come to terms with the full grip of the human mind over the human body, the medical science industry would continue to benefit doctors more than the patients.
Legal Name
:
American Yoga
Headquarters
:
Mumbai, Maharashtra , India
Business Model
:
B2C,  B2B,  B2B2C,  C2C,  B2G,  D2C  
Founding Date
:
1995
No. of Employees
:
<10
Core Team
:
1.  
Ashish Kedia
Founder
Timeline

1995

Company Incorporation

Jul | Company Incorporation

My First Experiment AGAINST a Fundamental Human Experience

1997

Product Userbase Milestone

Dec | Product Userbase Milestone

Accidentally Discovered the Implication of the First Event

2007

Awards

Jan | Awards

My Marriage semi-forcefully arranged by my family

Became Profitable

Jul | Became Profitable

For the first time I got to enjoy, again, most unintentionally, the fruits of my research work started 12 years earlier

2014

Accelerator / Incubator Program

Mar | Accelerator / Incubator Program

Formalized my research against sleep by hiring a full time lab with a full time lab assistant

Revenue Stream
Target Market
B2B
All Institutions carrying out research in human health and fitness
Client Segment
:
Government & Military,  HealthTech / MedTech / Healthcare,  Life Sciences,  Consumer,  Sports  
Target Companies
:
Startup,  Small Enterprise,  Medium Enterprise,  Large Enterprise  
Target Geography
:
Global  
B2C
Anybody who is interested in health, happiness & fitness. All three are inter-related, one without the other/s is very difficult if not impossible
User Age
:
More than 60,  Less than 18,  18 to 25,  26 to 34,  35 to 45,  46 to 60  
User Income
:
Lower Income,  Lower-middle Income,  Upper-middle Income,  High Income  
Location
:
Global  
Funding

Total Funding

$1.5k

Investors
:
1.  
Ashish Kedia