AnKa SumMor provides plug, play sales and distribution platform for challenger and emerging FMCG brands, acting as the single point of contact to serve all retail channels in a city or state.
Co-founded by Rajiv Joshi and Ashok George, AnKa SumMor is a service that allows businesses to focus on building their brands, while they provide Supply & Distribution expertise. This plug-and-play service gives emerging brands the same strengths of execution and scale as large FMCG corporations. AnKa SumMor aims to provide S&D support in over 7,000 outlets across India. From S&D services, to the execution of below-the-line sales activities, to real-time MIS, AnKa SumMor offers businesses a whole lot more than mere distribution. It has covered over 2,600 relevant stores, working with 10 brands so far including McVities, Yoga Bar, Wai Wai, Paper Boat, Yellow Diamond, Bombay Shaving Company, Spice Story, Budweiser, Om Bhakti, Again Drinks etc.