Aulerth offers jewellery that is couture-inspired and consciously made. The startup has fashion designers like Suneet Varma, JJ Valaya and online jewellery brand Tribe Amrapali as its initial strategic partners. It is owned by Aulyra Design Private Limited. The company has claimed its jewellery has minimal mining footprint due to the use of recycled metals and man-made stones. It also has a partnership model with designers where it develops and markets products with them. Their jewellery is made from recycled base metals, collected from industrial use, and repurposed. They meticulously choose their stones ensuring they carry a minimal to zero mining footprint and ecological damage.