BARBREW BEVERAGES

Barneys Hard Seltzers is India’s first refreshing alternative to beer, wine and cocktails.

Basic Information

Barneys Hard Seltzer is a new age drink developed after deeply understanding the trends of the alcohol industry. It is India’s first refreshing alternative to beer, wine and cocktails. The drink is a zero sugar/ low calorie/ no carb alcoholic product crafted precisely with elements like jasmine & lemongrass making the blends premium and unique at world level. Their vision is to be next generation alcoholic drink for the health conscious category/ fitness enthusiasts thereby creating a new segment of “Hard Seltzers” in India. Their flavours are green apple and jasmine, apple and rose, strawberry and blueberry, mojito and rosemary, strawberry peach and orange, and lemongrass, grapefruit and apple.

Legal Name

BARNEYS HARD SELTZER

Headquarters

Noida, Uttar Pradesh, India

Business Model

B2B2C

Founding Date

2020

No. of Employees

11 to 20

Core Team

Ruchi Gupta

Co-Founder & CEO

Gaurav Sharma

Co-Founder

Timeline

2020

Sep | Raised Funding

Raised Funding

Oct | Company Incorporation

Company Incorporation

Nov | Product Launch

We are launching from Goa which will be followed by Karnataka and Delhi.

Revenue Stream

Other

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Target Market

B2B

Our business model is B2B2C

Client Segment

FMCG, Travel/Hospitality

Target Companies

Small Enterprise, Medium Enterprise, Large Enterprise

Target Geography

Global, India Tier 1, India

B2C

For the first time ever the target audience is neither divided on gender nor on age. It’s an easy drink for all above the age of 21 years thereby uniting the generations.

User Age

26 to 34, 35 to 45

User Income

Upper-middle Income, High Income

Location

India, India Tier 1, Global

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