CoutLoot was founded by Jasmeet Thind along with his two friends Mahima Kaul and Vinit Jain. CoutLoot started operations in 2017 as a platform focused on sales of second-hand personal products. Sellers could list their second-hand products online for customers. It streamlines online sales for small retailers, enabling them with facilities such as regional language chat and providing services like logistics, payments, cataloging, and supply chain. Instead of forcing traditional businesses to adopt completely modern practices, CoutLoot’s platform integrates certain offline buyer-seller behaviours. Offline sellers can simply list their products on the platform and sell them after striking a deal with potential customers by bargaining over chat in regional languages. In 2018, the startup raised $1 million in pre-Series A last from Chinese unicorn CashBUS, apart from Artha India Ventures and Venture Catalyst.