Curious Cub was founded in 2021 by Shreya Mittal. Curious Cub’s goal is to help make every parent feel confident that they are giving their children exactly what they need at each stage. They have Curious Cub play kits that parents can subscribe to. These kits are available for children of different ages. When they do so, they will receive their stage based play essentials along with a play guide, full of expert backed tips, fun at home activities and easy to understand research.