DaisyLife is a lifestyle brand selling everyday use handicrafts established to change the landscape of modern homes and increase the use of natural products at home. The Pune-based company started in 2013 as a B2B business catering to tourist attractions. DaisyLife deals in everyday use products like bags, baskets, home décor, gifting, and personal care made of minimally processed natural materials like bamboo, cane, jute, wood, coconut shell, and the likes in simple, functional designs.