Dmodot

dmodot is a Delhi-based online brand that does handcrafted leather sneakers, formal shoes, slippers, sandals for men and women.

Direct-To-Consumer Brands, E-Commerce, Retail

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Basic Information

Founded in 2014, dmodot (read as d-m-o-dot) was earlier Dameriino and birthed from the love of handcrafted leather footwear. Their footwear products are handcrafted in India by skilled artisans from premium leather and raw materials. Their product line consists of chappals and sandals, oxfords, brogues, monkstraps, loafers, moccasins, slip-on mules, boots, sneakers, peep toe and mules, and slip-on sneakers. Shoes for men range between ₹4,500-₹6,500 while slippers, sandals and mules are priced from ₹3,000-₹4,000.

Legal Name

MADA Enterprises

Headquarters

New Delhi, Delhi, India

Business Model

B2C

Founding Date

2017

No. of Employees

<10

Core Team

Abhishek Sharma

Co-Founder

Suhail Dhaul

Co-Founder

Pranav Sawhney

Co-Founder

Timeline

2015

Company Incorporation

The dream was turned into reality when Abhishek the founder of the company listed products on Flipkart and Amazon for the first time with the proprietorship firm Panache Enterprises which later became MADA Enterprises the with Suhail and Pranav

Revenue Stream

E-commerce - Product

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Target Market

B2C

Our target customer is confident, educated and well travelled with the eye for finer things in life.

User Age

26 to 34, 35 to 45

User Income

Upper-middle Income

Location

India, India Tier 1, India Tier 2