d’you is a brand that focuses on building high-quality beauty and skincare products for the Indian market, and aims at simplifying the relationship between science and skincare.
d’you was founded by Shamika Haldipukar. She conceptualized the brand’s first offering – Hustle, an innovative one-of-its-kind skincare product that combines for the first time ever - over 11 active ingredients in 1 single bottle. Effectively making redundant multistep skincare routines. Hustle protects, nourishes, repairs, and brightens the skin; works for ALL skin types, ALL age groups, and all genders. d’you product formulations are thoughtfully developed over long periods of R&D in some of the best cosmetic labs in the world equipped with innovative technologies, and led by experienced cosmetic chemists. Hustle is in the premium segment and is priced at Rs 3,200.