EkiBeki is a hybrid social enterprise that works to preserve the rich craft heritage of India and promote traditional arts and crafts in contemporary forms. EkiBeki is a social enterprise focused on identification of dying crafts and undertaking initiatives for their development and sustenance. They identify Indian crafts that are on the verge of extinction and revive them through design interventions, skill and capacity building, product development, market development and creating self-governing mechanisms; all of which eventually helping the artisans to sustain and grow their community clusters in their natural habitat. They sell home décor, jewellery, and stationary items.