In India, 35% of the population needs vision correction. Every age group demands for different styles and colors. There are 40000+ optical eye stores in India. Everyone who wears glasses buys from their fixed optician. In this era of digital systems people are forgetting about these physical stores. Eyenic is a brand that makes glasses that are affordable, unique and durable. The company was started in the year of 2017-18. They have 300+ retail stores across 5 states. Around 1,25,000 units have been sold by the company. Their vision is to make Eyenic a popular brand among every Indian. They directly compete with Lenskart and John’s & Jacob’s.