Floating Canvas Company is an art-on-subscription website. The portal was founded with the aim to make art accessible and affordable with subscription services. Open to both enterprises and individuals, plans start from as low as ₹90 a month, and go up to ₹8,000, depending on the artwork and duration. The minimum period is one year, and payment can be made monthly, quarterly or half-yearly. Once every six months, subscribers have the option to switch their artwork for a new piece from the collection at no additional cost. Currently they offer their services in Mumbai, Pune, Delhi NCR, Chandigarh, Jaipur, Ahmedabad, Kolkata, Goa, Hyderabad, Bengaluru, Chennai and Kochi.