Gigstart, earlier known as Alpinismo Online Ventures Pvt Ltd, was founded in December 2013 by electronics engineer Atit Jain and Indian classical singer Madhulika Pandey. The online marketplace facilitates connections between entertainers including anchors, stand-up comedians, singers, dancers, make-up artists and photographers with potential clients. Gigstart has about 4,200 artists on board. It also has verified listings, reviews and ratings. In August 2016, Delhi-based Kwan Entertainment & Marketing Solutions Pvt. Ltd acquired Gigstart.