Ginglani Distillers is a whisky startup that has come upo with the Black Bow brand of whisky. The drink is crafted in Solan, Himachal Pradesh and is made with local water and five-year-old malts. The startup also entered the high-frequency semi-premium segment with their second brand ‘Woodsmen’, in efforts to premium a segment which hasn’t seen much innovation since the early 90’s. With malts aged in American and Ex-Bourbon casks, Woodsmen is an extra smooth whisky with impeccable packaging. The whiskey startup aims to kickstart the homegrown whiskey movement by making honest, authentic and accessible brands, moving away from the old & serious connotations of whiskey and make the category a lot more fun and exciting for the younger consumers of India.