Good Earth

Good Earth is a brand that paved its way towards creating an identity for itself as an exclusively Indian in luxury retail.

Retail, Others, Clothing & Apparel, Design

Advertise with us

Basic Information

Good Earth was founded by Anita Lal in 1996. Back then, it was an Indian brand with the qualities of imported luxury in the way it was curated, envisioned, manufactured and displayed. Good Earth started off by focusing on surface design and patterns but over time they were exposed to many different languishing crafts, and became conscious of the need for more sustainable work, to bring traditional craft into a contemporary lifestyle. Over time, the brand began working with annual themes expressed in seasonal collections and grew into many new categories, including interiors, kids, clothes, and India’s first wine bar. Moving into Khan Market in Delhi in 2007 made them scale up to bigger volumes of refined, unique and decorative designs. Known for their complex decorations on fine bone china, they decided to invest in training women to hand-decorate their crockery. They import the top-tier international china brands, and require quality checks to maintain high international standards. In 2013, the brand launched the Web Boutique, ushering them into the digital age. In 2015, Good Earth sponsored The Fabric Of India exhibition at the Victoria & Albert (V&A) museum in London. This included retailing some contemporary craft designs in their gift shops and collaborating on a range of licensed designs.

Legal Name

Goodearth Design Studio Pvt. Ltd

Headquarters

Hyderabad, Telangana, India

Founding Date

1996

No. of Employees

1000+

Core Team

Anupama Gupta

Chief Operating Officer