Founded in July 2021 by Subin Mitra, Ridam Upadhyay and Pratik Tiwary, Groyyo uses artificial intelligence to boost efficiency of what is an extremely fragmented small-scale manufacturing industry. Their mission at Groyyo is to bring technology to the millions of micro-manufacturers across South Asia and change the face of sourcing, globally. The Mumbai-based startup claims to have digitalised operations of 200 small and medium-sized enterprises in 2021.