Jewelove is an online store for platinum jewellery specialising in platinum love bands, bracelets, chains etc. While platinum is generally considered an expensive jewellery option, Jewelove is selling it in a reasonable price range. In a market that is still obsessed with gold, Jewelove aims to reach out to a segment that perceives wearing jewellery as a fashion statement rather than an investment opportunity. Their platinum jewellery is hallmarked as Pt 950, in accordance with the guidelines set by the Platinum Guild International (PGI) and comes with a Certificate of Authenticity by Platinum Guild International.