Founded by Ashish Anthony and Poorvi Anthony, Just Dogs provides dog and cat foods, supplements, accessories and other pet products through its platform. Their product portfolio includes foods, treats, chews, grooming, leash, collar, harness, cleaning and potty, flea and ticks, toys, crates and beds, and clothing and accessories among others. The startup caters to 1.5 lakh customers and has a presence across 42 stores. In March 2022, the startup raised $7 million from consumer-focused venture fund Sixth Sense Ventures to create a full stack online experience for the pet parent.