Kidwise has a community of parents and service providers, offering a place for parents to seek and give advice, share experiences, opinions, reviews and recommendations. There are groups which parents can join and participate in, based on the kids' age and interests. There are also listings which enable the service providers to showcase their capability, experience, contacts & reviews, and to acquire visibility for parents who are searching for providers in their area. The feedback by parents is very useful to help other parents to choose the best options for their kids, and Kidwise uses a mix of human moderation and technology to keep reviews genuine and unbiased. To enhance their parenting quotient, Kidwise has an assortment of articles on various topics relevant to such parents, to learn from experts and the knowledge of other parents.