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Kraftshala is a platform which makes India’s most loved marketing & sales training programs.
Basic Information
Kraftshala makes India’s most loved marketing & sales training programs with an Advocacy Score of 95%. They believe that education becomes a lot more fruitful, and a lot more fun, when you get kickass practitioners, the real experts, to train emerging talent. Their programs are built on frameworks and examples from the best in the industry and they are consistently updated with the latest, cutting-edge tools & learnings from the field.
Legal Name
:
Expertizo Education Private Limited
Headquarters
:
New Delhi, Delhi, India
Business Model
:
B2C  
Founding Date
:
2016
No. of Employees
:
61 to 100
Core Team
:
1.  
Varun Satia
Co-Founder & CEO
2.  
Eshu Sharma
Co-Founder & Head of Student Experience
Timeline

2016

Company Incorporation

Oct | Company Incorporation

Kraftshala is founded by Varun Satia (ex-Nestle, ex-FMS) and Eshu Sharma (Ex-HUL, ex-FMS) to make candidates skilled in marketing roles.

2017

Product Launch

Apr | Product Launch

We began our journey by offering an online program in marketing to current B School students, starting with the top 12 campuses (IIMs/ ISB/ XLRI etc).

2018

Key Customer Milestone

Apr | Key Customer Milestone

Expanded to 50 B-School campuses and 3 programs (Brand Building, Digital Brand Building and Sales Leadership) of 8-11 weeks each.

2019

Product Launch

Feb | Product Launch

The second audience we created a program for was working professionals, called Professional Brand Management in the Digital Age (PBM) taken up by early stage managers to accelerate their marketing careers.

2020

Product Launch

Nov | Product Launch

We launched a digital marketing program called The Marketing Launchpad for entry-level roles. This is a 22-week program where students train full-time (10am-8pm) and pay the fees only once they get a job with min. 4.5 L CTC.

Revenue Stream
Target Market
B2B
Startups and Agencies who are looking for skilled candidates for digital marketing roles.
Client Segment
:
Media,  Social Media,  PaaS,  Services  
Target Companies
:
Startup,  Small Enterprise,  Medium Enterprise,  Large Enterprise  
Target Geography
:
India  
B2C
Students and working professionals who want to start their career in the field of digital marketing.
User Age
:
18 to 25,  26 to 34  
User Income
:
Lower Income,  Lower-middle Income,  Upper-middle Income,  High Income  
Location
:
India  
Funding

Total Funding

$300.0k

Investors
:
1.  
Nandu Nandkishore
2.  
Pallav Jain
3.  
Sarfaraz Khimani