RIaaS means “Retail Infrastructure as a Service”. It provides a retailer all the necessary virtual technology assets in a common shared infrastructure through cloud. Some of the benefits SMARTLYNE offers to the retailers are its focus on customers as retailers can now focus only on customer engagement, because back end processes are managed by SMARTLYNE, sell 24/7, and 10X products increase in retailers' offerings to the consumer. Sell10 times more types of products. The company is based out of Hubballi, Karnataka.