Label Shaurya Sanadhya is a direct-to-consumer (D2C) online fashion clothing brand. Founded by Instagram influencer Shaurya Sanadhya, a multi-faceted Pune-based fashionista-turned-entrepreneur, the brand offers ethnic wear, western wear, festive wear, accessories, etc. for women at attractive prices. In February 2022, the label raised an undisclosed amount from Velocity.in