LimeRoad was co-founded in 2012 by Suchi Mukherjee, Manish Saksena and Ankush Mehra as a fashion marketplace for women and was the first social shopping website that dealt in clothing and accessories for women, men and children. The portal allows its users to create their own look on a virtual scrapbook by using its products and also allows users to earn from the scrapbook they create. The company raised US$ 5 million Series A round of funding from Matrix Partners and Lightspeed Venture Partners in 2012 followed by Series B round US$ 15 million in 2014 and Series C round US$ 30 million from Tiger Global, Lightspeed Venture Partners and Matrix Partners in 2015.