Basic Information
Masala Tokri was launched in February 2019 as a premium-gourmet masala company by Urmila and Aarti Sawant. The brand started with five basic masalas — Shahi Garam Masala, Awadhi Biryani Masala, Mumbai Pav Bhaji Masala, Kerala Sambar Masala, and Malvani Meat Curry Masala. At present, it offers about 11 products. The masalas are carefully curated by Urmila. Aarti says that their background of running a family business of masala chakkis helped them connect to premium raw material vendors from across the country. The spices are roasted in a machine that was created by Aarti’s grandfather, and then pounded manually, at its four units in Dombivali, Mumbai. Masala Tokri has been selling through online channels such as IndiLux, Qtrove, LBB, and Amazon. Eventually, Masala Tokri started selling through offline stores like Haiko, Dorabjee’s, Gourmet Grocers, and several others across Mumbai and Pune. The company now plans to expand to the spice market of Gujarat. Although the spices are the core of the business, Masala Tokri is looking to diversify across categories such as sugar, flour, black salt, etc.
Headquarters
:
Mumbai, Maharashtra , India
Founding Date
:
1st Feb 2019
No. of Employees
:
11 to 20
Core Team
:
1.
Aarti Samant
Co-Founder
2.
Urmila Samant
Co-Founder
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