Ajmer-based Matratva Dairy produces A2 milk and its products - ghee, butter, sweets, and buttermilk.
Basic Information
Matratva Dairy was co-founded by Ankita Kumawat, Lokesh Gupta, and Phool Chand Kumawat. At Matratva Dairy, ghee and dairy products are made using traditional methods, and the cows are milked in the traditional way. A litre of A2 milk costs Rs 55, while a litre of ghee is priced at Rs 1,400. Matratva Dairy is marketed through online digital platforms. The company also creates awareness camps and displays their products at the Haat Bazaar in Ajmer, every Sunday. Matratva Ghee is available at retail outlets in Delhi, Uttar Pradesh, Mumbai, Kerala, Bengaluru, Hyderabad and Kolkata. The company plans to expand to other cities soon. After branding under Goratan Products Pvt. Ltd., Matratva Dairy is set to sell its products through e-commerce platforms like Amazon and BigBasket.
Legal Name
:
Goratan Products Private Limited
Headquarters
:
Ajmer, Rajasthan, India
Founding Date
:
2018
No. of Employees
:
<10
Core Team
:
1.
Ankita Kumawat
Co-Founder
2.
Lokesh Gupta
Co-Founder
Direct-To-Consumer Brands
FoodTech
Direct-To-Consumer Brands
FoodTech
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