Mittihub

A Social venture reviving art of handcrafted terracotta pottery with contemporary designs and uplifting the potters community of India.

Art & Design, E-Commerce, Marketplace, Social Commerce

Products and Services

Terracotta Products

We at Mittihub deliver, handcrafted & authentic terracotta products to urban customers adding to the health & environment they are living in.

Art

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Basic Information

Jaipur, Rajasthan based Mittihub is a social venture, attempting to bring in a change in the handicraft industry. Here, they are reviving the dying art form of pottery. Since time immemorial they see the use of terracotta pottery. The understand use of traditional handmade substances is always part of Indian households. To re-establish this lost connection, Mittihub is bringing terracotta products updated according to the contemporary demands of the consumers. Mittihub aims to revive this old art form by enhancing it with new tech advancements and modern-day designs. It is not only the art that is in their focus but also the ‘artist’ whom they want to bring attention to. The majority of their artists are trapped in the exploitative traps of middlemen. So, they are creating a platform that will eliminate the role of middlemen. Hence, providing a hassle-free procurement of sustainable livelihood to the artists. Their vision is to foster the needs of the underprivileged artisanal community of the country. They are focused on bridging the gap between the artists and their customers; intending to raise the living standards of the artisans.

Legal Name

Mittihub Crafts Pvt. Ltd.

Headquarters

Jaipur, Rajasthan, India

Business Model

B2B2C

Founding Date

2021

No. of Employees

<10

Core Team

Megha Joshi

Co-Founder

Abhinav Agarwal

Co-Founder

Timeline

2021

Jan | Accelerator / Incubator Program

We got into Atal Incubation centre - Catalyst and was chosen in top 7 startups. Catalyst is a incubation centre focused specially on the art & crafts side and making impact in the handicrafts sector & life of the artisans.

Mar | Company Incorporation

We marked a holistic change and started functioning as a startup with core values & ethics.

May | Strategic Partnership

We had partnered with 20+ organizations including physical stores, e-commerce websites ( for handicrafts) & other startups to offer products to their customers .

Jun | Stepped into New Market

We entered the foreign market & delivered our handcrafted products to London, UK.

Revenue Stream

Affiliate Marketing

Commission on transaction

E-commerce - Product

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Target Market

B2B

Mittihub has potential business collaboration with handicraft stores and cafes, also proposing to serve the B2B segment especially in hotels, restaurants and (food/gifting/interior designing supply chains). Also, the international retail partners.

Client Segment

Collaboration, Community, Art & Design, Social Media

Target Companies

Startup, Small Enterprise, Medium Enterprise

Target Geography

India, Global

B2C

Our target segment would-be customers who are health conscious and are willing to take a step in by making a change in their choices that will not only benefit their health but also the environment they are living in

User Age

18 to 25, 26 to 34, 35 to 45, 46 to 60

User Income

Upper-middle Income, Lower-middle Income, High Income

Location

India Tier 1, India Tier 2, India Tier 3

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Art & Design