Mittihub is Moulding Soul Into the Clay.

Basic Information

Jaipur, Rajasthan based Mittihub is a social venture, attempting to bring in a change in the handicraft industry. Here, they are reviving the dying art form of pottery. Since time immemorial they see the use of terracotta pottery. The understand use of traditional handmade substances is always part of Indian households. To re-establish this lost connection, Mittihub is bringing terracotta products updated according to the contemporary demands of the consumers. Mittihub aims to revive this old art form by enhancing it with new tech advancements and modern-day designs. It is not only the art that is in their focus but also the ‘artist’ whom they want to bring attention to. The majority of their artists are trapped in the exploitative traps of middlemen. So, they are creating a platform that will eliminate the role of middlemen. Hence, providing a hassle-free procurement of sustainable livelihood to the artists. Their vision is to foster the needs of the underprivileged artisanal community of the country. They are focused on bridging the gap between the artists and their customers; intending to raise the living standards of the artisans. See more

Legal Name


Mittihub Crafts Pvt. Ltd.



Jaipur, Rajasthan, India

Business Model



Founding Date



No. of Employees


11 to 20

Core Team


Megha Joshi



Abhinav Agarwal


Jan | Accelerator / Incubator Program
We got into Atal Incubation centre - Catalyst and was chosen in top 7 startups. Catalyst is a incubation centre focused specially on the art & crafts side and making impact in the handicrafts sector & life of the artisans.
Mar | Company Incorporation
We marked a holistic change and started functioning as a startup with core values & ethics.
May | Strategic Partnership
We had partnered with 20+ organizations including physical stores, e-commerce websites ( for handicrafts) & other startups to offer products to their customers .
Jun | Stepped into New Market
We entered the foreign market & delivered our handcrafted products to London, UK.

Revenue Streams

Target Market


Mittihub has potential business collaboration with handicraft stores and cafes, also proposing to serve the B2B segment especially in hotels, restaurants and (food/gifting/interior designing supply chains). Also, the international retail partners.

Client Segment


Collaboration, Community, Art & Design, Social Media

Target Companies


Startup, Small Enterprise, Medium Enterprise

Target Geography


India, Global


Our target segment would-be customers who are health conscious and are willing to take a step in by making a change in their choices that will not only benefit their health but also the environment they are living in

User Age


18 to 25, 26 to 34, 35 to 45, 46 to 60

User Income


Upper-middle Income, Lower-middle Income, High Income