Moj is a shot video platform. It offers features special effects, short videos, emoticons stickers and genres like dance, travel, singing, acting, comedy, and education, that have a duration from 15 seconds to one minute. Moj allows users to download videos and supports 15 languages. Moj has a monthly active user base of over 160 million members, making it one of the largest among all Indian short-form video platforms. In October 2021, it was announced that e-commerce platform Flipkart, and Moj will be partnering to enable video and live commerce, where Moj users will be able to shop on the former’s online platform.