Okie LED Smart TV was launched in June 2020 following the vision of the 'Make in India' initiative launched by Prime Minister Narendra Modi. Okie Ventures is the brainchild of founder Jitin Masand who has experience in the mobile and electronics business. The company has launched several HD and 4K LED TVs in different sizes from 24 inches to 65 inches. The companies TVs aim to redefine the visual experience with its 4K FHD, frameless sleek designs, inbuilt sound bar and an android platform.