Popmenu's technology supercharges online restaurant menus, providing a dynamic consumer experience that places photos, reviews, ratings, and social validation directly on the restaurant's website and under their control. Guests and potential guests can interact with and share specific dishes, and become followers of the restaurant to receive personalized offers and recommendations. Restaurants benefit from powerful real-time menu management, automated omnichannel communication tools, and analytic insights that help uncover opportunities to promote and measure performance down to the dish-level that were never before available. What the company’s software aims to do is keep customers on restaurant’s own online real estate by incorporating third-party reviews, images, recommendations and better descriptions into the web pages that it hosts for the culinary creators that use its service. Popmenu sells its software for a monthly fee starting at $269 per-location.