Skoodo

Gurugram-based Skoodo is a brand that sells functional shoes designed by experts for growing children.

Direct-To-Consumer Brands, Clothing & Apparel

Basic Information

Skoodo caters to the needs of children between the ages of 6 and 12 that factor in growing feet and help children move and play freely. The company’s products have been designed with experts, podiatrists, pediatric orthopedics and sports therapists. Skoodo provides shoes that are wider at the front for balance and with a flexing and solid grip. have thin, Skoodo also has quick-fit straps and flat and tough rubber soles for real ground-feedback

Legal Name

Jakaru Innovation Pvt Ltd

Headquarters

Gurgaon, Haryana, India

Business Model

B2C, B2B2C

Founding Date

2019

No. of Employees

<10

Core Team

Kannan M

Co-Founder & CEO

Pooja Sardana

Co-Founder

Parul Sarin

Co-Founder & CMO

Timeline

2018

Oct | Company Incorporation

The company was incorporated and work began on product development

2019

Jul | Product Launch

The launch collection of Skoodo shoes was launched exclusively for 6 months on Amazon at their invitation. The Skoodo website was launched in Jan 2020 along with expansion into other marketplaces and offline presence across 6 stores in Iconic Kids

2020

Jun | Key Revenue Milestone

The company crossed a GMV of 20 lakhs and sold over 7000 pairs of shoes. We reduced our exchanges from 35% to only 9% and got several consumer reviews praising the functionality and quality of the product.

Revenue Stream

E-commerce - Product

Physical Commerce

Advertise with us

Target Market

B2C

Kids aged 4-12 years; involved parents who make conscious choices about the products they buy for their kids

User Age

26 to 34, 35 to 45

User Income

High Income, Upper-middle Income

Location