Tanvi

TABP Snacks and Beverages (formerly Tanvi Foods) is a food and beverages company.

Basic Information

TABP Snacks and Beverages was founded in 2018 by Prabhu Gandhikumar and his wife Brindha Vijayakumar. The 200 ml beverage drinks sold by TABP cater to the rural markets. The target group includes daily wage workers who earn between Rs 250- Rs 300 a day. The main concentrate of the drinks is made in the company’s own manufacturing unit in Coimbatore. For preparing the entire product, the business has partnered with third-party units (TPUs) in Coimbatore, Pondicherry, Mysore, Aurangabad, etc. Today, TABP sells different types of drinks such as Cola, Jeera Masala, Paneer Soda Etc under the brand names Plunge and Gulp. It also sells a non-alcoholic beer - Thirsty Owl - priced at Rs 50. TABP is currently available in five states, including Tamil Nadu, Odisha, Karnataka, Andhra Pradesh and Telangana. The business has scaled decently since its inception. Today, it sells through 1.2 lakh touchpoints which includes local bakeries, kiranas, hawkers, etc. It has a distribution network of more than 20,000. The company also launched snacks under the brand name- Snacks 91- 91 being India’s international dial code.

Legal Name

TABP Snacks and Beverages Private Limited

Headquarters

Coimbatore, Tamil Nadu, India

Founding Date

1st Oct 2018

No. of Employees

11 to 20

Core Team

Prabhu Gandhikumar

Founder