Truerevo is an athleisure brand that was founded by Rohan Shah in 2015. He collaborated with a Swiss designer to design this two-layer short that solved the problem of carrying a mobile and incorporated features for keys and energy bars and also prevented chafing while running long distances and marathons. Truerevo has a range of sports, fitness, and running apparel for both men and women. The range includes t-shirts, shorts, leggings, jackets, track pants, capris, singlets, tank tops, compression tights, etc. The manufacturing is outsourced to OEMs in Ludhiana, Tirupur, Delhi, and Mumbai, and also partly made products in a small unit he set up in Ahmedabad.