Ujaas helps adolescent girls and women and transform the perception of menstrual health by creating awareness, dispelling myths, and offering accessibility to period products.
Ujaas, an initiative by Aditya Birla Education Trust, aims to create a positive and sustainable impact in the menstrual health landscape in India by reducing period poverty and by empowering adolescent girls and women to adopt effective menstrual health and hygiene management practices. At Ujaas, they understand problems related to affordability of sanitary products and sustainability. With their distribution channels and awareness campaigns, they want to propel a legacy of change and form a cycle of sustainability that is passed down to generations. Till date, they have conducted 80+ awareness campaigns, distributed 196400+ sanitary pads, and touched 8000+ lives.