Un1Feed lets users create their own feed filters so they can choose what they want to consume, down to every last detail. Un1Feed’s mission is to help Gen Z be more intentional about the 3+ hours/day they spend on social media by allowing them to fully customize how their social feed is displayed, ranked, and contextualised on any existing social network. Un1Feed makes use of newly popularized blockchain technology to securely store and handle user data. The platform lets users transfer their digital social identity seamlessly across different apps. In January 2022, the startup received a pre-seed fundraising round of $1 million, led by Silicon Valley-based community-focused venture capital fund ‘Neo’.