zenda was founded in June 2021 by Raman Thiagarajan and Haseeb Ahmed, alumni of McKinsey & Company, where Raman led the firm’s financial services practice in the MENA region. zenda is the founders’ second startup, and leverages deep insights and knowledge from their previous edtech venture. zenda’s mission is to help families thrive. In the future, it aims to make it easier for families to manage money and to enable their financial wellness through tailored banking and financial experiences.