In order to bridge the gap between the creators and brands, the need for exclusive talent representatives and managers came into existence. Aiming to provide a competitive edge over other creators, and help creators in the execution of their content campaigns, talent representation has emerged as a vital role in the influencer marketing domain. Aayush Tiwari, VP of Talent Management and Music Business at Monk Entertainment, give us a deep dive on how to manage talent and create the next generation of creators.