RING is a consumer-first digital payments app by Kissht, India's leading payments and lending fintech player. It also allows customers to walk in at any UPI-enabled merchant store for instant credit in a 100% digital process.Karan Mehta, Founder and CTO, RING shares how leveraging Snowflake’s Data Cloud has been a game changer for RING with incredibly refined and actionable product analytics for real time customer impact.Produced by Vincent ArthurCamera by DyaneshwarEdited by Niranjan Yadav