Listen to everyone but believe in yourself: Rishi Sakhuja, Co-Founder and CEO, Fruit Box and Co.

The Proust Questionnaire is a questionnaire about one’s personality. It has its origins in a parlour game popularised by Marcel Proust, the French essayist, who believed that, in answering these questions, an individual reveals his or her true nature.

Rishi Sakhuja is Co-Founder and CEO at Fruit Box and Co, an e-commerce platform that has revolutionised the high-quality fruits and vegetables segment for primarily the B2C segment. In his current capacity, he supervises the operations of the various core departments such as sales, packaging, delivery operations and marketing.

After completing his Master of Business Administration in Finance and Financial Management Services, he worked in IndusInd Bank, where he was inducted as one of the youngest product managers in the industry. From there he went on to become the Director of Business Development at HDIL. While managing the land acquisitions for the organisation, Rishi obtained a first-hand perspective into the various farming processes such as produce, harvest, challenges, strength, current supply chain, etc.

Having acquired insightful essential know-how regarding farming-related activities, Rishi soon bid adieu to serve in the corporate world and jumped on to form his own supply chain brand that focussed particularly on fresh bananas. He then went on to collaborate with a pan-Indian banana-specific brand to develop the supply chain from a farm-to-consumer model. Later, he co-founded Fruit Box and Co, an online portal for premium fruits and vegetables.

Here are his responses to our Proust questionnaire…

What is your idea of perfect happiness?

A productive day at work followed by a good workout.

What is your greatest fear?  


What is the trait you most deplore in yourself?

Not being able to say ‘No’.

What is the trait you most deplore in others?


Which living person do you most admire?

Ratan Tata.

What is your greatest extravagance?


What is your current state of mind?

Energetic and excited.

What do you consider the most overrated virtue?


On what occasion do you lie?

To get out of social scenes.

What do you most dislike about your appearance?

My hair.

Which living person do you most despise?

No one.

What is the quality you most like in a man?


What is the quality you most like in a woman?


Which words or phrases do you most overuse?

For sure.

What or who is the greatest love of your life?

My family.

Which talent would you most like to have?

Standup comedy.             

If you could change one thing about yourself, what would it be?

Fear of water.

What do you consider your greatest achievement?

Yet to come.

If you were to die and come back as a person or a thing, what would it be?

A time machine.

Where would you most like to live?

Wherever home is.

What is your most treasured possession?

My laptop.

What do you regard as the lowest depth of misery?

Holding on to the past.

What is your favourite occupation?


What is your most marked characteristic?

Staying calm.

What do you most value in your friends?


Who are your favourite writers?

I love reading autobiographies.

Who is your hero of fiction?

Sherlock Holmes.

Which historical figure do you most identify with?

Muhammad Ali.

Who are your heroes in real life?

My team.

What is your favourite name?


What is it that you most dislike?

Superficial behaviour. 

What is your greatest regret?

Not studying further.

How would you like to die?

In my sleep.

What is your favourite journey?

A road trip with friends.

What is your motto?

Listen to everyone but believe in yourself.

Edited by Megha Reddy