Why wait for someone else? - your startup fix for the week

A women’s health and wellness brand, Bengaluru-based startup &Me focusses on solving women’s functional needs across menstrual health, fitness, and beauty.

Monday December 02, 2019 , 3 min Read

"The best startups generally come from somebody needing to scratch an itch," said Michael Arrington, founder and co-editor of TechCrunch.

After all, if you need something done, why wait for someone else to do it? That's exactly what Ankur Goyal did.

When Ankur saw his mother suffering from osteoporosis, a condition where one’s bones become fragile and porous. Deep in research, he soon realised women have several unique health and nutritional needs because of menstruation, pregnancy, and menopause.

Setting out to make a change, Ankur co-founded &Me with Sheta Mittal in September 2017. A women’s health and wellness brand, &Me focusses on solving women’s functional needs across menstrual health, fitness, beauty, and wellness. Today, &Me has over one lakh consumers and is present in more than 600 retail stores across five cities in India.

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