SECTOR : FMCG
ORGANIZATION : GOLD WINNER REFINED OIL
MAN BEHIND THE IDEA : M.ARUN
SYNOPSIS : The success story began with the establishment of Kaleesuwari Refinery Pvt. Ltd. in 1993. Since then, the company has made incredible strides in the edible oil market with its flagship brand "Gold Winner". Driven by the goal to provide quality products at affordable rates, Gold Winner within a short span of time, has become the most preferred brand. Breaking the misconception that package oil would always be expensive the organization was a price player by introducing packaged oil at affordable price which then clicked. Employing a much more informal way of marketing it has been able to tap the feedback from the customers in a more significant way.