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CRED is an Indian fintech company, founded by Kunal Shah in 2018 and is headquartered in Bangalore, India. The company aims to provide a convenient and rewarding experience for credit card users by helping them manage their credit card payments, track spending, and earn rewards for responsible credit behaviour.

It offers features, like paying all their credit card bills in one place and earning "CRED Coins" as rewards every time bills are paid. Cred Coins can be redeemed as offers and discounts to buy stuff from Cred’s online store. It also provides users with an option to play games, take quizzes, and join contests.

In 2019, it launched its own app and gained initial attention for its innovative approach to credit card management and rewards. In the same year, it started building its user base, which continued in 2020 when new features were introduced, such as CRED Pay. By 2021, the user base expanded significantly and positioned Cred as one of the prominent fintech startups in India.

In 2023, CRED introduced a new way for its users to make payments using UPI. With this feature, CRED members can now pay anyone from their contact list, using phone numbers or UPI IDs.


CRED acquires investment platform Kuvera in stock and cash deal

Sayan Sen | February 6, 2024

Bengaluru-based Kuvera, founded by Gaurav Rastogi and Neelabh Sanyal, is a direct mutual fund platform with over 3 lakh users, tracking more than Rs 50,000 crore in assets.

Daily Capsule

Karnataka’s carpooling conundrum; CRED’s income jumps 3.5X in FY23

Team YS | October 6, 2023

Industry stakeholders said various mechanisms have been deployed to prevent carpooling from evolving into a quasi-taxi operation. CRED reported a 3.5X growth in total income in FY23 compared to Rs 422 crore in FY22. Acko General Insurance’s net loss increased by over 44% to Rs 551 crore in FY23.


CRED revenue jumps 3.5X to Rs 1,484 Cr in FY23, losses widen by 5%

Trisha Medhi | October 5, 2023

Bengaluru-based fintech unicorn CRED’s losses grew marginally to Rs 1,345.9 crore in FY23, widening by 5% from Rs 1,279.5 crore in FY22.


CRED launches garage, a vehicle management service for members

Saranya Chakrapani | September 28, 2023

With this vertical, users can access essential documents, and get reminders for tasks like pollution checks, emission tests and insurance renewals.

Funding raises $6.7M in Pre-Series A round led by Blume Ventures, PeerCapital

Palak Agarwal | September 19, 2023

Bengaluru-based ecommerce startup's total funding now stands at $12.5 million. It plans to use the capital to strengthen its position as one of the leading lifestyle apps for shoppers.


RBI rejects Cred's application to increase stake in NBFC Newtap: Report

Team YS | August 18, 2023

Cred is looking to restructure the shareholding of its NBFC firm Newtap, in which it holds 23.6% stake while the rest is with Kunal Shah, as it looks to tap new clients and expand its scope of lending beyond Cred users.


Early-stage VC firm RTP Global announces $1B fourth fund

Thimmaya Poojary | June 28, 2023

RTP Global, which includes CRED, Classplus, and DeHaat in its India portfolio, will invest across fintech, ecommerce, AI/ML, edtech and enterprise software.

Mergers and Acquisitions

CRED acquihires Y Combinator-backed micro-investment app Spenny

Naina Sood | June 23, 2023

Acquired by CRED, investment app Spenny rounds off spare change from online transactions and automatically invests in digital gold and mutual funds.