Eros International scores second consecutive Marathi hit with Shikshanacha Aaicha Gho

Rakes in more than Rs. 1.20 Crores in its first weekend

Mumbai, 22nd January 2010: Eros International, the Indian media and entertainment company has announced that its Marathi release Shikshanacha Aaicha Gho has collected over Rs. 1.20 crores as net box office in its opening weekend. The film released widely across 175 screens in Mumbai, CP and Nizam (Marathwada) on 15th January, to positive reviews by critics as well as audiences.

Post last year's hit Mi Shivaji Raje Bhonsle Boltoy, the successful duo of Mahesh Manjrekar and Everest Entertainment team up once again to add to the success story of Marathi cinema with this thought provoking take on today's education system amidst the current crisis faced by students and the spate of suicides seen across the country due to academic

pressure.

Written and directed by Mahesh Manjrekar, Shikshanacha Aaicha Gho stars Bharat Jadhav, Saksham Kulkarni, Siddharth Jadhav and Kranti Redkar.

Eros continues to grow its presence in the regional cinema space including Marathi, Punjabi and Tamil as part of its overall strategy. Other key Marathi releases in the pipeline include Haapus starring Shivaji Satam, Makarand Anaspure and Subodh Bhave which revolves around the topical subject of mango farmer families of the konkan region and

Punha Dhakka, another Mahesh Manjrekar co-production. A sequel to the hit De Dhakka, the film stars Makrand Anaspure, Shivaji Satam and Siddharth Jadhav. Phakt Ladh Mhana starring Sachin Khedekar, Bharat Jadhav, Makarand Anaspure, Siddharth Jadhav, Ankush Chaudhari, Manva Naik, Bhushan Kadu, Kranti Redkar and Mahesh Manjrekar is also slated to release this year.

About Eros International plc

Eros International is an integrated player in the rapidly growing Indian media and entertainment sector, involved in the acquisition and distribution of filmed entertainment content across current and emerging formats including theatres, home entertainment, television and new media.

Eros has close to three decades of market experience in creating a global platform for Indian cinema. In 2006, Eros became the first Indian media company to obtain a listing on the AIM Market ("AIM") of the London Stock Exchange. Eros operates worldwide with offices in India, the United Kingdom, USA, UAE, Singapore, Australia, Fiji and the Isle of Man. Its wholly-owned subsidiary in India, Eros International Media Limited ("EIML") filed a Draft Red Herring Prospectus with the Securities and Exchange Board of India for an Initial Public Offering ("IPO").

For further information please visit: www.erosplc.com

For further details please contact

Adfactors PR

Mili Lalwani - [email protected] / 09833452362

Sudhir Shetty - [email protected] / 022 22813565

Eros International Media Limited proposes, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its equity shares and has filed a Draft Red Herring Prospectus ("DRHP") with the Securities and Exchange Board of India ("SEBI"). The DRHP is available on the SEBI website at www.sebi.gov.in <http://www.sebi.gov.in/> as well as on the websites of the book running lead managers at www.enam.com <http://www.enam.com/> , www.kmcc.co.in <http://www.kmcc.co.in/> , www.morganstanley.com/indiaofferdocuments/ <http://www.morganstanley.com/indiaofferdocuments/> and www.abnamro.co.in <http://www.abnamro.co.in/> . Investors should note that investment in equity shares involves a high degree of risk and for details relating to the same, see the section titled "Risk Factors" of the DRHP.

This advertisement does not contain or constitute an offer of, or the solicitation of an offer to buy, securities to any person in the European Economic Area including the United Kingdom, Australia, Canada, Japan, South Africa or the United States or in any jurisdiction to whom or in which such offer or solicitation is unlawful, and there will be no public offer of the securities in any of these jurisdictions. The securities referred to herein have not been and will not be registered under the US Securities Act of 1933 (the "Securities Act") and may not be offered or sold in the United States absent registration under the Securities Act or another exemption from, or a transaction not subject to, the registration requirements of the Securities Act.