ExactTarget acquired CoTweet March 2, 2010 to create the industry's most comprehensive solution for companies to connect with customers.
The acquisition creates the first enterprise solution to manage social media, email marketing and mobile marketing by combining the power of ExactTarget and CoTweet. Together we'll provide businesses a complete solution to tie together all forms of interactive communication – Email, Mobile, Social, Sites.
Increasingly customers and partners around the world have asked for a solution to integrate social media more closely with other interactive marketing channels. Combining CoTweet's proven results and expertise in social media with ExactTarget's enterprise interactive marketing platform, we are delivering global brands a powerful and complete solution to communicate with customers and prospects across all interactive marketing channels.